Sigma Alimentos and Eatable Adventures are thrilled to present Innovative Snacks Challenge 2019, where innovation in the snack food industry is explored. Through its local brands in Spain, including CampofrÍo, Navidul, Oscar Mayer and Revilla, and a European leader in the food and beverages sector, Sigma seeks to “improve the lives of people” by promoting the adoption of healthier lifestyles, which connect with the new needs of clients, especially among younger generations. 

In this post, we’ll provide an all-encompassing rundown of this mind-blowing challenge, including an in-depth explanation of the challenge agenda, requirements, evaluation criteria, and last but not least, the astonishing perks you’ll benefit from. 

If you consider yourself  a disruptive startup in the snack food  industry and are hungry for being the best thing since sliced bread, CampofrÍo has just extended the deadline of Innovative Snacks Challenge 2019 until August 28th. So all you need to do is sign up here below 

Sign Up Here

Table of contents


  1. What is Innovative Snacks Challenge?
  2. Who is the challenge addressed to?
  3. What are the selection criteria?
  4. The Pros (there are no cons) of Innovative Snacks Challenge

What is Innovative Snacks Challenge? 


 Innovative Snacks Challenge is a unique opportunity to get in touch with the roots of innovation developed by startups in the snack food industry. By identifying innovative, specific and feasible solutions to face the challenges set by Sigma Alimentos, you will be granted access to the following benefits: 

The final phase of the contest will be held in Madrid, on October 3rd of this year, where the finalist startups will have to defend their proposal in front of the Executive Committee of Sigma. 

Who is the challenge addressed to?


If you are a startup with a validated commercial product and market traction, this might be the right place to show off your talent and be the cream of the crop in the snack food industry. 

This initiative is aimed at young companies in the first phases of adoption, that have completed at least one round of investment and have products in the commercial phase with strong growth potential in the short term. Besides, it encourages emerging businesses to present solutions that face the demands in the subsequent areas: 

What makes you eligible for Innovative Snacks Challenge 2019? 


Ingredient foundry

  • New proteins
  • Alternative “flours”
  • Alt-Proteins

New Ingredients

  • Sugarless,
  • Gluten Free
  • Low glicemic
  • Better for you
  • Good for you  
  • Cannabis
  • Algae

Process – Production

  • Cooking tech
  • Extrusion tech
  • Cleaner packaging


  • Alt protein snacks
  • High-end snacks
  • Healthy and indulgent pleasure treats
  • Better-for-you
  • Alternatives to meat
  • Support weight loss
  • New dietary needs (e.g. keto, vegan)


  • Customer fit
  • Market niches
  • Personalization

New moments and consumers

  • Kids,
  • Elderly population
  • Meal replacement
  • Gym & Fitness
  • Alternatives to “bad” snacking
  • Offices, hospitals, etc.

Channel / Distribution

  • Direct to consumer
  • Order taking/Processing
  • Product finishing  
  • Disruptive business models
  • On-the-go
  • Novel formats


What are the selection criteria? 


Applicant shortlisting is based on the following criteria: 

Product/ Service Innovation

  • Value Proposition 
  • Degree of innovation and differentiation (Product, Service and Business Model) 
  • Technology, IP and Patents

Founders & Team

  • Competencies and capabilities for business success 
  • Team background 
  • Social skills and network of contacts
  • Industry knowledge and/or scope of the project
  • Commitment and full time dedication to the project

Market Size and “go to market” strategy

  • Market potential: Future growth and profitability 
  • Go to market Strategy 
  • Economic and social impact of the project 
  • International approach


  • Sales 
  • Sales projections 
  • Social Media followers and engagement

Sigma´s Criteria

  • Fit to company processes 
  • Strategic fit and competitive advantage 
  • ROI 
  • Others

The Pros (there are no cons) of Innovative Snacks Challenge 


If you prove us to be the one who will set the snack food industry on fire, attractive rewards are waiting for you:

🏷️ A design partner who will help you design, test and manufacture your product

🤝 Preferential agreements on production, commercialization and distribution

💰 Chance to get an investment up to €100,000


Worth the journey for the view!

There are many disruptive startups that are willing to make a new splash in the F+B industry with pioneer products in the field of snack foods, that respond to the new tastes and demands of consumers.

If you are part of this bunch of mind-blowing entities, you have until the 28th of August to apply for Innovative Snack Challenge

Sign Up Here

Follow this incredible adventure on our social media, and don’t forget to join our Facebook group here below 

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