WHERE IS THE OPPOTUNITY??
At Eatable Adventures we firmly believe we are facing a unique momentum to build powerful brands and to foster encounters promoting collaboration and co investment amongst corporations and startups.
According to our CEO, José Luis Cabañero, “foreign venture capitals are eager to find relevant and disruptive Spanish projects focused on food and beverages. And investment is the reason why. Therefore, the lack of a global business plan automatically closes the door for those ones not being able to deliver such a proposal.
Trends such as eco, organic and vegan CPG´s remains to be on the top of the list. But restaurant tech should not be dismissed since startups in both areas are the ones displaying higher rates of sales abroad”.
Cabañero addresses the relevance of technology – IoT, middleware, AI, cashflow management, omnichannel, bilateral markets, transactions, CRM and revenue management – as well as BioFoodTech, being Spain one of the industry research leaders.
When it comes to hands-on company online brand creation, Eatable Adventures CEO Cabañero, shares valuable hints: use of English as primary language and foster communication strategy focused on international forums.
Although significant steps have been undertaken by Spanish startups to achieve a real global success there are still key points to be taken into consideration.
Certain ones are: market research investment and support seeking to boost international growth.
THE WORLD: THE PLACE TO BE
In the knowledge that thinking global is one of the remaining subjects for startups, at Eatable Adventures we launched an internal study analyzing the globalization stage of Spanish startups.
An eye-opening fact was revealed: only 26% of Spanish startups runs international activity. Nevertheless, this figure seems to be promising and over the average of only 5% international activity for SME´s according to ICEX data.
The study shows an ongoing change since >2 year-creation startups show a 1-5% international sales. And it reaches 15% after 3 years activity.
Yes, we know thinking global is not on our DNA but adopting an international viewpoint is crucial at the present-day ultra-connected and highly competitive international market.